TETAKO Brand is a renowned fashion accessories company focused on lifestyle aesthetics, well-known for its original designs in women's handbags. They have maintained a long-term and stable supply chain partnership with us for bags. Challenge &am...
TETAKO Brand is a renowned fashion accessories company focused on lifestyle aesthetics, well-known for its original designs in women's handbags. They have maintained a long-term and stable supply chain partnership with us for bags.
Challenge & Opportunity:
While the bag series performed steadily, TETAKO Brand aimed to create new growth drivers during the crucial Christmas sales season and enrich its brand connotation of a "holistic beautiful life." They were not content with merely launching a limited-edition Christmas bag but wanted to create a "Gift Collection" that could immersively reach consumers' holiday scenarios around a core theme.
Our Solution: Collaborative Innovation & Integrated Supply Chain
We acted not just as a manufacturer but as a deep collaborative partner, co-conceptualizing the "Winter Wonderland" Christmas theme with TETAKO Brand's planning team. Leveraging our expertise in manufacturing and design across multiple home product categories, we provided a full-spectrum product expansion solution from concept to launch:
Thematic Collection Development: We extended the collaboration from bags to three categories: tableware, home goods, and decorations. Designs extracted classic elements from TETAKO Brand's seasonal bags (e.g., signature patterns, colors) and infused them with festive Christmas spirit, ensuring a unified and distinctive visual language.
Agile Supply Chain Synergy: Utilizing our flexible supply chain spanning multiple product lines, we achieved synchronized development, sampling, and production of multiple categories within a short timeline, guaranteeing the entire collection's timely launch with quality consistent with the main bag line's high standards.
Scenario-Based Marketing Support: We shared market insights on holiday gift sets with the client and assisted in designing scenario-based visual materials (e.g., "festive dining table," "cozy home corner") suitable for social media dissemination, empowering their end marketing.
Results & Impact:
The jointly launched "Winter Wonderland" Christmas collection achieved success far beyond expectations during the sales season.
Sales Performance Breakthrough: The series achieved a record-high purchase conversion rate in the brand's history of holiday marketing and directly contributed to a 12% year-over-year increase in the brand's overall sales for the Christmas season.
Brand Value Extension: Successfully helped TETAKO Brand break consumers' perception of it being "only about bags," establishing its image as an explorer in the lifestyle domain and enhancing brand loyalty.
Partnership Evolution: The collaboration evolved from a traditional supplier-purchaser model to a strategic partnership for jointly exploring new markets, laying a solid foundation for more diverse collaborative product development in the future.
Client Testimonial:
"The product expansion collaboration with [Your Company Name] was a perfect co-creation. They not only perfectly understood our brand DNA but also used their exceptional multi-category integration capabilities to bring our Christmas vision to life. The 12% sales growth is the best proof of this collaboration's value." — C, Product Director, TETAKO Brand
